Fifteen years of SB Dunk

In an era where sneakers change hands between collectors for five and even six-figure sums, it's sometimes hard to remember when kicks weren't a 'grail' item for people worldwide. 15 years ago, sneakerheads were a subculture centered in New York, LA, London, Japan and the Internet. Then, in 2002, the Nike SB Dunk was introduced by Nike's fledgling skateboarding division, and an 80s basketball shoe ignited both the world of skateboarding and sneaker culture. 

Today the SB Dunk is iconic, but it's easy to forget that it's still a skate shoe first and foremost that guys like Theotis Beasely, Sean Malto and Ishod Wair still rock religiously.

Watch the inside story of the past 15 years hearing from shop owners, collaborators and skateboarders who helped make the SB Dunk a legend.
 

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